Here's my new plan -
1. Meekly create an account and log in
2. Buy tickets
3. Request that the site deletes your record from its system. As far as I'm aware they must comply with this request (in the UK at least).
This means that in future you'll be able to re-use your preferred email address as you are now creating a 'new' account. Of course you'll have to ask them to keep deleting your account afterwards. This is a bit 'cutting off your nose to spite your face' but how else will they learn ;)
What I don't understand is why everyone isn't sufficiently annoyed about this forced-login irritation, to the point that we all down tools and have a massive collective huff about it.
This article - the $300 million button - gives an example of a retail site which found that sales increased dramatically when they removed the requirement to log in.
Analysis of the site's database showed that "...45% of all customers had multiple registrations in the system, some as many as 10. We also analyzed how many people requested passwords, to find out it reached about 160,000 per day. 75% of these people never tried to complete the purchase once requested."
I've just tried to buy tickets from a site and had to give them my email address to send me the tickets (fine). However I discovered that I couldn't use that email address because I'd previously registered it to create an account (in 2013) to buy tickets for something else. Yes it would have been quicker to use a different email address and create a new account (though I'm quite convinced I've no real need of an account in the first place).
The process went like this, to an accompaniment of grumbling:
- choose the 'forgotten password' option
- receive an emailed link to change the new password
- click that link which opens a new tab to change the password.
The site had remembered my address from but I still had to type in my card details so very little time was saved in the process. I realise I'm probaby a bit of an outlier in that I know my card details off by heart but even if I didn't the card's in my wallet which is usually in my pocket. Obviously I know my address off by heart.
Every time this login-fail-and-recover-password cycle has happened it's taken me more time (and annoyance) to recover my account than it would have taken me to type in all of my details from scratch.
Retailers: please let me buy tickets without having to create an account or log in. Those who prefer to log in can still use the option, if they wish, but don't make it a condition of me buying tickets.
I've just seen a 'tweet this post' link on another website and wanted to try it here. Feel free to ignore it, it won't actually send a tweet until you click 'post tweet' after editing it. I'm not even sure it will work as I've not set anything up, just adapted the HTML code and linked it to my post instead. Tweet this post
Don't force users to register before they can buy (July 2015)